Use cases · A consultant building a presence
What to post about
A consultant posts most mornings about their area. Their assistant keeps track of the topics, what they have already said, and what is worth posting today.
The situation
Nadia advises tech companies on how they hire, and wants to be known for it on LinkedIn. Writing a post is not the hard part: any assistant can draft one in her style. The hard part is knowing what to post about. Her feed brings hundreds of posts a day, most of them off her subject. Topics come and go over weeks. And she can never remember whether she already said something about one last month, or how it went.
Handing it over
You: I want to post most mornings about hiring in tech. Help me pick what to post about, and keep track of it.
Assistant: I’ve read your last thirty posts: your themes, how you write, and a few things you’d never say. Each morning I’ll read your feed for posts on your themes, keep every topic with the posts that raised it, and draft on the ones most worth your take.
You: Skip anything about recruitment-agency gossip.
Assistant: Added to your brief: no agency gossip.
Her themes, her tone and her “never” list went into a brief. From then on every morning starts from it, in whichever chat she happens to open.
What it keeps
Each morning her assistant reads her feed and keeps what is on her themes. Every topic is kept with the posts that raised it, how often it has come up, whether it is rising or fading, and what she posted about it and when. After a few weeks that record is something no single morning could produce:
Your topics this week
Three topics are rising. One you’ve never covered; one you posted on last month has come back with a new angle.
| Topic | This week | Trend | You posted |
|---|---|---|---|
| AI interview tools | 40 posts | Rising | Never |
| Skills-based hiring | 18 posts | Rising | 12 Sep |
| Hiring freezes | 22 posts | Steady | Never |
| Remote pay bands | 9 posts | Fading | 3 Oct |
Nadia decides
Then a few drafts, each on a topic worth her take today, and why that topic:
Today’s drafts
- AI interview toolsNew topic
“Everyone is asking whether AI interviews save recruiters time. Nobody is asking what they cost the candidates…”
- Skills-based hiringFollow-up
“A month ago I said skills-based hiring was mostly a slogan. Two of you proved me wrong…”
Nadia’s note: “Less about the tools, more about what candidates go through.”
She approves one, edits another and approves her version, and rejects the third with a word on why. She posts herself; nothing goes out on its own. Every decision counts: an edit shows how she would have put it, and a rejection is one more sign of what she does not want to be seen on.
Three weeks later
Three weeks later, a new chat
You: What should I post about today?
Assistant: AI interview tools: forty posts this week, up from two, and you haven’t covered them yet. Remote pay has cooled since your post on the 3rd. Three drafts are on your page.
That answer needed three weeks of mornings: what was said, how often, and what she had already posted. None of it was in the chat she asked in.
Better every week
Her notes go into the brief in her words, at the start of the next morning. Patterns her assistant notices on its own (“you reject anything about tools that does not touch candidates”) are proposed to her, marked as guesses, for her to accept or overrule. The brief only ever changes in ways she can see.
More stories
- Candidate search Hands over a job description, reviews the shortlist, and their feedback steers the next round.
- A software team Every assistant knows what is waiting for its person. People decide what gets built, how it is split, and when it is done.
- Relationships at scale Says who counts. The assistant finds the people, writes each a personal note, and keeps track of every conversation. Nothing is sent without them.
- Looking for a job Says once what they want. The assistant finds and screens openings, drafts what each one asks for, and applies to the ones they approve.
- Watching competitors Names the products and the competitors. The assistant matches them across sites, checks every week, and shows what changed.
- Every page, reviewed Sets the goal and the rules once. The assistant goes over every page, records what it found and fixed, and brings back only what needs them.